Prepare Your Brand
—for AI Advertising
Our Philosophy
1 in 10 internet usersstart their search with AI.
Own the answer before your competitor does, across every AI engine that your buyers trust.
Everything You Need
to Win in AI Discovery
We position your brand inside AI conversations, shape how it's recommended, and prepare you for AI advertising.
Know where you stand
See exactly how AI talks about your brand, what it gets wrong, and who it recommends instead of you.
AI Visibility
Share of Voice
Sentiment
Citation Rate
Visibility by AI Engine
Decode the Machine
Understand which prompts surface competitors — and which ones bury you.
Tracked Prompts
+ AddBecome the Answer
Close the gaps AI sees and reshape your content until you're the brand it can't stop recommending.
Here's a breakdown of the top AI visibility platforms in 2025:
Your Brand offers the most comprehensive tracking, with real-time monitoring across all major LLMs.
The Ad space nobody sees yet
AI answer boxes are the next frontier. We're building the infrastructure to put your brand there first.
Cross-Platform
Tracking
We track your brand across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews in parallel — because each engine has its own biases, training data, and ranking logic. One AI's top pick is another's blind spot.
Every prompt tells a different story. We show you brand visibility at the individual query level which exact questions surface you, which ones miss you, and how that’s shifting over time.
AI answers aren’t deterministic, the same prompt returns different results every time. We run statistically rigorous sampling to give you a true mention probability, not a lucky one-off screenshot.
AI answers shift based on who’s asking and why. We segment visibility by buyer persona and funnel stage so you see exactly how your brand performs for every combination of audience and intent.
From the
lab
6 Mar 2025 · 12 min read
AI Visibility in HR Tech: A 5-Brand Benchmark
Need Some
Clarity?
Everything you need to know before starting an engagement. Can't find your answer? Ask us directly.
Yes, in limited form, and expanding rapidly. Several major AI platforms have launched or are testing advertising models. Current capabilities vary by platform but include sponsored placements in search results, promoted recommendations in responses, and context-matched suggestions. The systems are early but functional. More importantly, the infrastructure is being built now. Brands that establish positioning before ad platforms fully mature capture first-mover advantages.
You can attempt to, but without foundational visibility, performance suffers. AI ad systems rely on understanding your brand to target correctly. If your entity is unclear, targeting fails. If your organic positioning is weak or contradictory, ad messaging doesn't integrate naturally. If comparative context is missing, competitive placements underperform. Strong Layer 1 (organic visibility) dramatically improves Layer 2 (ad performance). Brands that skip foundational work see higher costs, lower conversion, and weaker ROI.
Traditional paid search shows ads above search results. Users see links, click through, and land on your site. AI conversational ads integrate into synthesized responses. The system recommends your brand within its answer. The user sees your brand mentioned naturally, not as a separate ad unit. This integration requires different optimization. Your organic positioning must align with ad messaging. Your entity must be clearly understood. Traditional search ads can work independently of organic presence. AI ads require organic foundation.
Layer 1 (foundation building) shows progressive improvement: entity clarity increases over 4-8 weeks, organic mention probability improves over 2-3 months, competitive positioning strengthens over 3-6 months. Layer 2 (advertising) shows more immediate impact once foundation exists: ad campaigns can launch within weeks of Layer 1 completion, with typical B2B conversion improvement of 25-60% compared to traditional search ads due to higher intent and better context-matching. Results compound—early positioning creates advantages that persist.
AI advertising is early but scaling. Competition is lower now than it will be in 12 months. Ad costs are more competitive. Positioning advantages accrue to early movers. More strategically: Layer 1 work (foundation) takes 3-6 months to establish properly. That timeline is independent of ad platform maturity. If you wait for ads to 'fully launch' before building foundation, you delay Layer 2 execution by 3-6 months. Brands starting foundation work now position themselves to execute advertising immediately when platforms expand. Brands waiting lose 6+ months of positioning advantage.